Mark Zuckerberg all muscled up, fantasizing about masculine energy and doing MMA when he isn’t licking Donald Trump’s boots. Elon Musk doing his best storm trooper impressions on stage and populating his future mars spaceship with his progeny (minus one trans member who had the temerity to not pander to the demi-God wannabe). Jeff Bezos looking embarrassingly pathetic with his bodybuilder physique and his trophy wife.
This is Revenge of the Nerds meets Rambo. The tech titans are shedding their dweeb skins and becoming REAL MEN! What a metamorphosis! But sad to say, this is actually more reminiscent of Gregor Samsa’s metamorphosis into a huge cockroach. Talk about deeply-rooted insecurities and damaged goods!
And then there’s Charlie Kirk and the whole world of so-called lost men who are feeling left out and under-appreciated.  They all want to be macho again and not feel guilty about it.  They want respect, damn it!  They want wives who will submit.  They want jobs that proclaim their manliness.  They want real lives as good as their video games.  They want to believe in absolute doctrines and dogma rather than have to ponder the mysteries of the world and attempt to understand the science that is the best bet to explain it.
Yes, machismo is all the rage.  And the most absurdly contradictory example of masculinity is leading the charge: Donald Trump.  But you need to get with the program, Donald.  Do some training, ditch the fast-food addiction and limit the makeup and hairspray.  You look ridiculous, bro!  
But then again, so do the rest of them.  Having billions of dollars apparently buys you a pass on looking like a desperate, foolish caricature of a superhero.  No, superrich doesn’t mean supercool, guys.  The retro macho thing will go through its cycle, hopefully without starting WW3 or a civil war.  You may have the money to buy a presidency or torment the world with increasingly toxic social media and cheap goods, but in the end, you can’t change the fact that you are deeply insecure little brats, and the followers you attract will find that embracing macho culture brings a very short-lived joy.
 
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